5 Promotional Merchandise to make your Business Memorable

Catlin Thoms
3 min readFeb 7, 2022
Promotional Merchandise
Photo by Vya Naturals on Unsplash

How many times have you walked into a business to discover that the employees are completely disinterested in you? Maybe they’re too busy gossiping or playing around on Facebook. Or, perhaps all of the pamphlets and flyers are out of date, so it’s impossible to know what this business has to offer.

This kind of scenario is never good for business. People want to be acknowledged, even welcomed into a store or office, before they can decide to return.

As people become more tech-savvy, promotional items are rising in popularity as an immense tool for promotion. The following promotional tactics may come across as simple or old-fashioned, but that’s because they are. They also work.

Your promotional campaigns should focus on the basics: a company name and logo, a phone number, and a website address. Some promotional items may be redundant, but you may find that your audience responds to them well.

The following promotional merchandise is available for promotional campaigns geared toward small businesses, large corporations, and everything in between. These promotional items could be anything from stationery to gadgets.

1) Pens

This is the promotional item that started it all. Pens are inexpensive promotional items that are highly customizable. Many can have pens customized with promotional messages or promotional business names. Others offer promotional pens with highlighters attached for promotional campaigns geared toward students.

Pens can also be made to look like promotional items such as promotional stress balls, promotional lip gloss, and promotional mugs.

2) Lanyards

For promotional campaigns geared toward conferences and conventions, promotional lanyards can be a great promotional item. People tend to attach promotional badges and nametags to these, so it’s easy to keep track of who’s who.

Lanyards vary in promotional materials and color scheme, so you may want to investigate what kind of promotional lanyards your target audience would respond to best.

3) Mugs

Mugs are promotional items that are not only promotional but also useful. Promotional mugs can be imprinted or custom printed with promotional messages, promotional business names, and promotional phone numbers.

When promotional campaigns for promotional mugs are geared toward people in the workplace, it’s a good idea to include promotional messages that offer promotional services while at work. For promotional campaigns geared toward students, promotional mugs may be imprinted with highlighters.

Mugs can also be made into promotional stress balls and promotional lip gloss for promotional campaigns geared toward conferences and conventions.

4) Tote Bags

Promotional tote bags are promotional items that will get a lot of mileage. Promotional tote bags can be imprinted with promotional messages, promotional business names, and promotional phone numbers.

When promotional campaigns for promotional tote bags are geared toward people in the workplace, it’s a good idea to include promotional messages that offer promotional services while at work. For promotional campaigns geared toward students, promotional tote bags may be imprinted with promotional highlighters.

Tote bags can also be made into promotional stress balls and promotional lip gloss for promotional campaigns geared toward conferences and conventions.

5) Promotional Stress Balls

Promotional stress balls are promotional items that can be imprinted with messages, business names, and phone numbers.

When promotional campaigns for stress balls are geared toward people in the workplace, it’s a good idea to include messages that offer services while at work. For campaigns geared toward students, stress balls may be imprinted with promotional highlighters.

Stress balls can also be made into mugs and lip gloss for promotional campaigns geared toward conferences and conventions.

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