5 ways to build your brand awareness with corporate gifts

Catlin Thoms
3 min readFeb 9, 2022
Promotional Merchandise
Photo by Amy Shamblen on Unsplash

Today companies need to get their message across like never before. With the number of promotional products available for you to get your logo on, it’s hard not to get noticed.

Here are five tips for turning promotional items into brand awareness:

1. Give promotional products as awards for achievement

This may include promotional water bottles, promotional pens, and even promotional t-shirts you can wear yourself or see on someone else that represents your business well or lets people know what you’re all about. If you give promotional items as rewards to clients that have been with your business for a certain amount of time, then promotional products will help brand awareness.

2. Donate promotional items to charity

While promotional items are meant to promote a business, sometimes promotional products can be given to charity and used as prizes in contests for children who need them the most where promotional items can make a difference while still branding your business.

3. Give promotional items to the community

Promotional products can be sunglasses or t-shirts that you give away to show the local community what it is you’re all about, rather than just plastering your logo everywhere on promotional items which might not have as powerful of an impact as giving something that will be used and seen by countless people.

4. Have promotional items on hand for promotional events

Promotional products can be sports bottles or promotional banners where promotional event giveaways are more effective than promotional product giveaways because you will get the most brand awareness out of promotional events if they’re well planned and executed.

5. Use quality promotional products

Before you hand promotional items out, it’s important to be sure promotional products are made of high quality and not cheap promotional products. If promotional products fall apart the first time they’re used or promotional water bottles leak, promotional products will make your brand look bad which is why you should use promotional items that won’t let down your logo.

When you give promotional merchandise to your customers, business partners, and prospects it’s an easy way to boost brand awareness. Plus promotional products are generally relatively inexpensive when compared with other types of promotional items that can cost hundreds or thousands of dollars. Just use the five tips listed above for promotional items, and you’ll see your business grow while using promotional merchandise!

Photo by Simona Sergi on Unsplash


Promotional merchandise is a great way to show your customers that you appreciate their business. It also helps to build brand awareness and create customer loyalty. If you’re looking for a way to say thank you, or want to increase brand awareness, consider using corporate gifts as a promotional tool.